Digital Marketing Analyst
Edwards Lifesciences Corporation
Czech Republic
před 13 hodinami

Role Purpose :

  • The EU THV division (Transcatheter Heart Valves) of Edwards Lifesciences is committed to delivering high value content through digital channels to patients and healthcare professionals.
  • In order to support decisions on campaign optimization and new programs, the marketing team is hiring an Analyst, Digital Insights, who will be responsible for digital analytics reporting.

    Job Functions :

  • Design digital marketing reports in collaboration with the Digital Marketing team members and other marketing colleagues.
  • Reports will include but not limited to : Leadership Team dashboards, Operational Dashboards, Campaign performance reports (Media buys, Marketo), Marketo campaign reports.

    Run reports and deliver them on a regular base.

  • Provide insights based on the reported metrics What do the metrics tell us? What actions should we do based on these metrics?
  • On a monthly base, provide recommendations and next steps to the team.

  • Document requirements for Google Analytics and Marketo reporting. Work with vendors in order to ensure proper technical execution is done.
  • Run regular quality assurance on technical execution in order to ensure high quality of reporting.

  • Own and maintain reporting calendar. Ensure reporting is shared with internal stakeholders according to this calendar and present on a monthly base to the Digital Marketing team.
  • Present occasionally to broader marketing stakeholders.

  • Recommend new reporting angles. Make proposals to improve existing reports and implement changes as agreed with the digital marketing team.
  • Other incidental duties : support the team with QA on broader digital projects (e.g. website launch), support budget management and reporting (monthly budget tracking)
  • Qualifications

    Required Education / Skills / Experience :

  • Must have :
  • Digital Analytics experience 2-4 yrs
  • First-hand involvement in managing reports for digital marketing programs
  • Strong analytical skills
  • Full proficiency with Excel and PowerPoint
  • Strong reporting & presentation skills
  • Experience with Google Analytics
  • Experience with data visualization tools such as Tableau, Power BI or Qlikview
  • Experience with marketing automation tools such as Marketo, Eloqua or Pardot
  • Fluent in English
  • Good to have :
  • Bachelor in Marketing
  • Experience in international organizations
  • Experience dealing with agencies
  • Experience with online collaboration tools (MS Teams, Smartsheet)
  • Creative problem solving skills
  • Good communication skills : ability to explain complex data in a simple manner
  • About Edwards

    Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring.

    Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives.

    Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 10,000 individuals worldwide.

    For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

    Edwards is an Equal Opportunity / Affirmative Action employer including Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    Marketing

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