No Relocation Assistance Offered
101605 - Prague, Prague, Czech Republic
Retail Marketing Manager (maternity leave cover)
Category / RE Strategy / Customer engagement
Inputs Category / RE Strategy and RE’s prioritization in terms of the level of investment & applied solutions.
Develops 5P Category & Brand Strategies by RE and Customer.
Works with Consumer Marketing in the Hub to identify category, brand strategies and tactics by retail environment, agreeing annual activity grid and budget by category and shopper activations.
Builds shopper Insights for RE and / or customer expertise, Recommends the solutions to RM Team leader for insights prioritization.
Local Commercial Activation
Activates Category Growth Drivers in the customers plans, RCD process, shopper mkt programs.
Develops shopper marketing programs : RE Innovation and Customer Collaboration based on insights.
Implements brand activation and category demand creation, the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing Hub.
Builds expertise on touch points for Shopper Marketing activation planning and execution and to adapt the Marketing plans by RE and Customers
Develops tools, merchandising materials and in-store programs for effective shelf management and for inducing shoppers to purchase Colgate products in-store for the category.
Develops impactful and relevant presentations and tools (5P’s tools, trade stories, NPD activation programs, etc) to execute the plans for CD Team.
Is responsible for conducting pre and post analyses of promotions, supports the process of archiving of performance history, and adjusts business plans based on results to drive improved ROI across all types
of trade spending.
Conducts regular trade visits, communicates findings & recommendations by category & brand for key customers.
Supports the area of In Store Management, including 5P’s communication to the Merchandisers and Field team, excellence in store execution and 5P’s monitoring.
Shopper Marketing materials translation, point of contact w / Consumer Mkt Hub.
Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category in the country.
Coordinates overall Margin growth / Positive NSPI / SPI plans across brands, key customers for category.
Supports the CD team to deliver customer-specific P&L for category.
Owns and manages promotional (A&P) budget within guidelines (embed in commercial process)
Actively supports SKU simplification with cross-functional team including CS&L, Finance, Customer Development leader & Country Managers
Budgeting & CBP
Inputs to the processes related to Budget Review / MYR Volume plan & Financial Goals according to the agreed responsibilities.
Coordinates the budget process regarding the country promotion (A&P) budget & Consumer Gross-to Net spending for the category.
Responsible for monthly discipline for a particular category, based on the CBP commercial process
In cooperation with CDM’s develops recommendations to accelerate sales & SOM growth or address gaps for key customers based on brand performance (CBP).
Retail Category Development
Supports RCD process through development of the category shopper solutions / breakthrough initiatives for selective customers.
People management / Others
Manages direct report
Education / Work Experience :
Min 2-3 years of experience in the similar role in FMCG company
positive mindset, stress resilience
excellent collaborative skills
good in networking
analytical & presentation skills on solid level
experience in FMCG corporation - knowledge of internal marketing processes, cooperation with BTL agencies
What we offer :
Limited contract (maternity leave cover)
Wide range of benefits (25 days of vacation, 10 sick days, contribution for leisure time, meal, dental care, pension plan, life insurance, private medical care, etc.)
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV.
Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http : / / www.colgatepalmolive.com .
To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http : / / www.colgatebsbf.
com . To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http : / / www.hillspet.com . To learn more about Tom’s of Maine please visit http : / / www.tomsofmaine.com .
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application Accommodation colpal.
com with the subject "Accommodation Request" should you require accommodation.