Digital and Social Media Specialist
Kia Motors Europe GmbH
Prague, Czech Republic
před 1 dnem

Overall Purpose of job

  • Supporting marketing strategy through development and use of on-line tools and methodologies
  • Supporting the dealer network in strengthening their digital capabilities and promotion of products on-line
  • Place in Organisation

    This position reports directly to the Marketing Manager. There is close liaison with other members of the Marketing, Sales & Dealer Development teams as well as with our dealerships in the Czech Republic and the Marketing team within KME (Kia Management Europe).

    Key Responsibilities

    The following is a non exhaustive list of responsibilities for the role :

    Dealer Marketing :

  • Approval of marketing plans and supervision of dealer activities close cooperation with Dealer development team
  • Execution and implementation of the Dealer portion of nationwide marketing campaigns
  • KIA TV content
  • Company web sites KMCz :

  • Development, content, administration and implementation of new campaigns
  • Administration of Kia.cz, m.kia.cz, intranet, dealer webs, through web portals / mobile applications
  • Measuring performance metrics / optimalisation
  • Digital communication :

  • Strategy and management of SNS, preparation of newsletters, direct mail campaigns, PPC campaigns, ATL campaigns
  • cooperation in the planning of digital media)

  • Measuring performance metrics / optimalisation, full responsibility of fulfilling KPI’s
  • Reporting :

  • Daily basis web site attendance / hits, SNS
  • Monthly basis general overview and performance of specific campaigns, plans for improvement
  • Evaluation of KPI’s
  • Person Specification :

  • Experience in online marketing, at least 2 years
  • Experience with Google Analytics
  • Very good presentation skills.
  • Negotiation and trouble shooting skills.
  • Fluent Czech language
  • Good English communication skills.
  • Degree of business administration preferable.
  • Good computer skills (MS-Office, specially Excel, SAP preferable)
  • Minimum two year’s work experience essential
  • Interest in marketing as a business function
  • Strong interpersonal and communication skills.
  • Analytical and organisational skills
  • Team player
  • Quality orientated
  • Self-motivated, responsive and organised
  • Certain and accurate working style
  • Ability to understand complex contexts
  • Result driven
  • Willingness to work in an international environment
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