Marketing Specialist
Philips
Prague
před 17 hodinami

Job Description

Main purpose of the job :

Driving the development and execution of local activation plans with A&P, based on local insight collection, analysis, knowledge

Ensures smooth activation of propositions into the market

Analysis the market and prepares proposals for corrective actions if necessary

Main tasks in the job :

Manages top and bottom line for the category

  • Together with the commercial triangle ensures Sales, IGM %, ISM € , MS and other targets are met and proposes corrective actions where necessary
  • Manages SKU portfolio / rationalization / stock / excess. Initiates corrective actions where necessary
  • Runs the annual business planning cycle of the CO for the BG / category

    Cooperates on business planning and review cycle (AOP / RoFo, etc.)

    Cooperates on creating and executing CO marketing plans (in line with BG and CEE marketing strategy, covering relevant categories, incl. A&P).

    Support local Demand Plan (RoFo and SIOP) for category

    Owns the local market introduction process per proposition

  • Helps to develop and execute proposition activation plans (incl. A&P) in line with category guidelines
  • Develop market knowledge and consumer insights

  • Drives and shares local market insights (incl. marketing effectiveness), requirements for category, and activation best practices
  • You are a part of

    Describe in two to three lines the place of the role in the organization and the team culture.

    Education and knowledge requirements :

  • University degree, preferably marketing
  • 1-3 years of business experience in Marketing
  • Background in fast moving, consumer electronics
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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