Brand Manager - Vaccines
Sanofi
Praha
před 5 dny

Within the framework of Sanofi Pasteur’ business strategy in the given therapeutic area and in the country, as a Brand Manager, you will develop and implement the Brand strategy in compliance with regulatory requirements, in order to maximize sales, market share and operating profitability of the product portfolio.

As a health journey partner, we, at Sanofi, are proud that our vaccines can help to protect us and our loved ones from a wide range of severe infectious diseases, at every stage of life.

Sanofi Pasteur, our vaccines global business unit, partners with the public health, medical and scientific communities to improve access to life-protecting vaccines and increase vaccination coverage, while striving to develop new and improved vaccines to enhance health and well-being.

Your main responsibilities will be :

  • Development of the country strategic and operational 5 years Business Plan in accordance with the overall company plan, on the basis of a market / customer needs assessment.
  • Performance management - tracking SP & product performance vs. pre-set objectives (financial, other KPIs) and following up on negative deviations and opportunities.
  • Observe the market, anticipate its evolution and search oportunities to develop SP business.
  • Build promotional material and plans, ensuring compliance of local promotional materials to global procedure and local regulation
  • Prepare multi channel promotional campaigns towards HCPs and lay public for each cycle, so that the company’s product portfolio is presented in a consistent fashion thus reinforcing brand identity in the market.
  • Prepare and realize proper education of Sales Force including training on cycle strategy, promo materials usage, key message delivery.
  • Market research : To propose and conduct market research initiatives to obtain market data which will be a base for, or will support generated strategies.
  • Collaborate with medical team and sales team leaders to implement product sales force training. Present and explain promotional material.
  • Bring market access support as needed so as to help win regional tenders.

  • Develop the relationships with key health authorities ans stakeholders also by participating to national healthcare and scientific events.
  • Communicate with representatives of healthcare committees, scientific & professional societies, insurance companies, doctors, and distributors.
  • Organise company & product presentations like lectures, meetings, conferences, seminars, round tables, exhibitions and be a speaker.
  • Required education / experience :

  • University education
  • Fluent oral and written Czech and English
  • Experience in marketing in Pharmaceutical industry min. 2 years
  • Experince with Project management and both HCO and lay public promotion is a plus
  • Experience as a Medical Representative is an advantage
  • PC skills : MS Office : Word, Excel, Outlook, Internet, social media, online marketing and communication
  • Analytical and strategic thinking, creativity, ability of efficient negotiation, project management, presentation skills, organization skills, hard working
  • Team player with high level of discipline, solution oriented and seeking for feedback
  • Ready to learn and to educate and develop
  • Inspire your Journey.

    What Sanofi can offer you :

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
  • An attractive, market-oriented salary aligned with your qualifications and including social benefits above average (e.
  • g. company pension plans, health management)

  • An individual and well-structured introduction and training when you onboard
  • You can create your own career path within Sanofi - your professional and personal development will be supported purposefully
  • As a globally successful and constantly growing company, Sanofi provides international career paths as well
  • At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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