Purpose & overall relevance to the organisation :
Overall responsibility and strategic management within Sports Mktg. for running and training categories
Responsible for sustainable development and growth of the above categories in EE by establishing, growing and maintaining contracts and partnerships with athletes, clubs, events, other rights holders, media, etc.
Autonomous scouting and contracting relevant top athletes, events or other cooperation partners
Activation of existing and new assets by and in collaboration with BrandComms, PR, Digital, media partners, etc.
Analysis and strategic valuation of brand partners in relation to brand targets and business relevance
Vision, creation and management of a set-up and framework that optimally addresses the specifications of the various sport categories
Identifying new investment areas within running and training, where useful and necessary
Full responsibility for setting up, securing and permanently refining and optimising the best possible and sustainable brand partners portfolio in the area of responsibility, taking into account the strategic goals, the SBP for Brand adidas and the respective category
As a brand ambassador, show and represent the face of the brand with integrity, persuasive power and absolute professionalism over our brand partners
Introducing and managing the use of the latest products, technologies and concepts through the respective brand partners
Responsible for optimal use and activation of our brand partners and rights packages : Main contact for all athletes and partners in the area of responsibility Initiating and negotiating contracts, rights packages, activation options and budgets with each brand partner as well as managing the implementation of all these facets Building, maintaining and optimising a well functioning network of athletes, young talents, agents, agencies, etc.
Definition of products and collections promoted by the brand partners; in close collaboration with GTM and Brand Comms
Driving Sports Credibility by ensuring proper brand partners portfolio
Managing and controlling in own responsibility the marketing working budget for the area of responsibility
Responsible for the smooth and seamless Contract Approval moulding process (quantitative and qualitative), and for P&Ls of brand partners in the area of responsibility
Driving of the central interface with Global Sport Mktg., Product / Merchandising, Fire Communication, PR and Digital, Global Product / Merchandising, Global Fire Communication & Digital, in particular in activating brand partners and their platforms, and using new business opportunities nationally, internationally and globally
Conceptualising, controlling and implementing holistic activation strategies and plans with the Global Business Unit, Global BrandComs and Global Sports Mktg.
especially where local resources are limited or do not exist
Conceptualising, controlling and implementing merchandising concepts and collections with Global BU and / or SMSU, especially where local resources are limited or do not exist
Secure and negotiate the optimal number of SKU’s within the events portfolio with WE and Global counterparts
Database management (digital CAF, AMS, etc.)
Event tickets / bibs proper distribution in compliance with Global Terms & Conditions and local law.
Design and develop with the support of Brand Activation annual Sports Marketing brand partners activation plan and calendar based on WE & EE Sports Marketing strategy
Main contacts :
Local contacts : Sports Marketing Team, Merchandising, Brand Marketing, PR, Digital, Finance / Controlling, Legal, Sales Team
Global contacts : Global Sports Marketing of the respective Business Units / Categories, BUs, AIT, Legal, WE Brand Communication, Global / WE Product / Merchandising
External contacts : partners in the area of responsibility, such as athletes, events, agents / consultants, cooperation partners, other sponsors, agencies, media, communities, etc.
Knowledge, skills and abilities :
Very strong communication and presentation skills
Very strong interpersonal skills (including negotiation, influence, persuasiveness, relationship management, empathy, openness, flexibility)
Customer orientation, initiative and decisiveness
Mental flexibility and high level of creativity
Established leadership and management skills (even with virtual teams)
Strong knowledge of data analysis, business planning and strategic planning / development
Advanced MS Office user skills
Fluent in English (written & verbally), verbal skills in Czech is a must
Deep understanding and knowledge of Sport business
Established relations with agents and athletes
Required training and experience / minimum requirements :
University degree in business administration with a focus on sports management
3-5 years’ experience in Sports Marketing / Sponsoring / Product Marketing and Brand Communication
Experience in managing virtual teams and project teams
Work experience in the EE sport scene
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.