Marketing Content Manager
Summit Partners, L.P
Prague, CZ
před 7 dny

AVAST Software (www.avast.com), the maker of the world's most popular antivirus, protects over 400 million computers and mobile devices with our security applications.

In business for 30 years, AVAST is one of the oldest companies in the computer security business, with a portfolio covering everything from free antivirus for PC, Mac, and Android, to premium suites and services for business offered in about 40 languages.

Headquartered in Prague, Czech Republic, with offices in the U.S., Europe, and Asia, AVAST Software employs some of the brightest new talent in the IT industry, from around 30 different nations.

Role purpose :

1 / Brand Voice Ownership

The Brand Communications is responsible for establishing a distinct and appropriate tone of voice and messaging guidelines for the company of all of our brands.

This role will guide other marketing teams in the BU to understand and implement the right tone for any given brand. This role must understand customer insights for all of our customer types and business customers to establish effective communications and represent the brand voice in a way that will build its awareness and credibility over time.

Works with the design team, internal communications, and Marketing leadership to establish the articulate the brand mission and make it real.

2 / Writing and Editing

This role will also be responsible for overseeing a large body of work and projects requested from the creative services team.

These projects include writing copy for the Avast Business team in the email, web pages, and in-product, naming projects with the BUs, Copy for internal communication campaigns, and ad-

hoc projects that need writing and editing. The role leads a team of copywriters and proofreaders that contribute for all of the projects delivered to the group.

3 / Creative Development

This role is a part of a greater marketing and brand team that is continually new assets and marketing materials to improve how we present ourselves to the world.

  • Specifically, this role will create and produce videos for the company including style strategies for a family of videos;
  • assist the Mobile team on in product mobile advertising; and take on creative projects as needed for the company.

    Key accountabilities and decision ownership :

    1 / Brand Voice Ownership

  • Update and publish brand voice guidelines for all of our brands including Avast, HMA!, AVG and Avast Business
  • Train and establish tools to help people embrace the Brand voice
  • Evangelize the company mission internally work with internal communications and plan roll out to develop a stronger understanding
  • Work with the BU to update the SMB guidelines based on the expanded audience with the new network security products who are more technical than our SOHO audience
  • Complete the work on the HMA! Brand voice and ensure training and understanding of new voice is implemented correctly
  • Develop a brand voice for AVG based on research and target customer. Publish and ensure understanding internally to all teams that have AVG products.
  • 2 / Editing and Writing

  • Managing all writing assignments in the creative services project list
  • Assist other teams as needed with writing for ad hoc projects
  • 3 / Creative Development

  • Evaluate the results of the current quick tip and product videos and publish a plan for completing the series then execute
  • Align with the Mobile, SMB, Browser and Consumer teams to evaluate brand experience in product and through the customer, journey to give recommendations on improved brand experience.
  • Contribute to the development of campaigns as needed with Internal Communications
  • Contribute to the development of campaigns as needed with the BUs
  • Must have qualifications :

  • Excellent writing skills
  • Experience working across functions
  • Deep understanding of brand principles
  • Experience with the creative development of marketing projects such as multimedia, collateral
  • Experience producing marketing materials such as videos, graphics, and collateral
  • The ability to work to tight deadlines gracefully
  • Ability to get things done and move thing forward internally and externally
  • Native level of English
  • Crucial Interpersonal / Management skills :

  • Organizational and coordination skills along with multi-tasking capabilities to get things done in a fast-paced environment
  • Comfort with reaching out to vendors and engaging with them
  • Strong marketing judgment
  • Good decision-making skills
  • Strong communication, presentation, and interpersonal skills and ability to negotiate and influence others
  • Comfortable and confident working with employees at all levels of the organization, across geographies and cultures
  • Analytical skills
  • High level of detail orientation and outstanding organizational skills
  • Strong problem-solving skills
  • We offer :

    An interesting job in an international team of a growing and very successful company

    An exciting product portfolio

    Opportunities for professional growth

    The dynamic international work environment

    Great benefits : food and drink provided by the company, game room, music studio, fitness center, golf simulator, library, language lessons and much more

    Flexible working hours, home office

    Cafeteria benefit system, multisport card

    Sounds interesting? We d love to hear from you!

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