HCM Field Marketing Manager
Oracle
Prague, CZ,Czech Rep, CZ
před 6 dny
Job Description - HCM Field Marketing Manager (20000XQT)

Job Description

All over the world, people's lives are better because of Oracle. Want to make a difference? Join our company of change-makers.

From Oracle to culinary school and back again. Bonnie Carlson Kaypaghian uses the skills she learned to create recipes for her daughter’s Type 1 Diabetes and has written a cookbook to share with the world. #LifeatOracle

Preferred Qualifications

Oracle is seeking a high-energy, customer obsessed, detail oriented senior marketer to drive integrated marketing campaigns across Eastern Europe, Russia, and Israel. The position will be based in Bucharest.

This marketer will be a trusted advisor to the business and take a data-driven approach to developing marketing and lead generation programs for the HCM SaaS portfolio. This requires the ability to synthesize the customer & market needs, the changing competitive landscape and differentiators to ensure revenue and market penetration targets are met.

The ideal candidate has a track record of successful campaign management and lead generation, is metrics-oriented, capable of interpreting complex reports, and turning them into actions.

He/She will be responsible for translating business requirements into marketing objectives and integrated tactics, aimed at significantly increasing awareness, driving demand, pipeline acceleration and customer engagement, further solidifying our position as an HCM SaaS leader and rapidly accelerating demand for the HCM portfolio.

The right candidate has experience working effectively in a fast-paced, high-pressure environment with a strong desire to roll up your sleeves; and proven experience managing priorities and working effectively across a number of internal stakeholders.

Roles and Responsibilities:

  • Develop and execute the marketing strategy for the HCM Cloud business
  • Effectively plan and accurately manage the marketing budget with a focus on delivering clear and measurable ROI.
  • Deliver high impact marketing activity, including digital deployments and events, collaborating with EMEA marketing teams, in-country teams and sales stakeholders to align campaign strategy, messaging, tactics and ensure effective execution.
  • Communicate plans to sales and business development stakeholders and actively participate in the business planning and demand management process locally.
  • Identify and establish key relationships with strategic industry players, professional associations and co-marketing partners to open doors to CHRO buying centers.
  • Actively explore and test innovative new tactics as appropriate and deploy the full marketing communications mix to SaaS decision makers.
  • Represent Oracle HCM Cloud at customer and field marketing events as well as industry tradeshows.
  • Partner with Digital COE, Communications teams on AR and PR programs and deliver required content and messaging.
  • Collaborate with broader marketing community to develop and share best practices. Actively voice local marketing needs and requirements to create economies of scale in planning and execution.
  • Ensure that marketing campaign tactics are appropriate and aligned with campaign effectiveness guiding principles and rules of engagement, and segment prioritization.
  • Liaise with data team on acquiring and extracting the correct persona data for campaign implementation.
  • Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders.
  • Monitor, analyze and tune marketing activities to maximize conversion and key metrics
  • Track lead flow to ensure the appropriate Sales channels are following up on all leads in a timely manner.
  • Required skills, competencies and experiences:

  • Affinity for technology trends and understanding of the value of business solutions within the HCM cloud software industry, solid knowledge or competitive landscape
  • Ability and desire to work at both strategic and tactical levels in all areas of marketing
  • Reputation for producing real, measurable results and consistently exceeding business goals
  • Ability to manage and collaborate with multiple key stakeholders, superior intercultural sensitivity and communications skills
  • Excellent communication (written/verbal) and presentation skills.
  • Experience delivering messaging and storytelling to drive engagement and call to action
  • 10 years’ experience and proven success in marketing roles with demonstrated ability to develop and execute highly effective programs within the technology/software sector
  • Bachelor's Degree in Business and/or Economics, specialization in Marketing preferred
  • Willingness to travel to engage stakeholders, participate in planning meetings and external activities as required.
  • Detailed Description and Job Requirements

    Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

    Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

    Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

    As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).

    Job

    :Marketing

    Location

    :RO-Romania

    Other Locations

    :CZ-CZ,Czech Rep-Prague, RU-RU,Russia-Moscow

    Job Type

    :Regular Employee Hire

    Organization

    :Oracle
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