Senior Media Manager - Performance Marketing

Wargaming

Prague, Czech Republic

před 3 dny

Job Overview

Are you are seeking a position where you can make a difference? Are you ready to take the next step in your digital media career?

This critical role will lead insight-driven development for product’s presence on social networks and video streaming services helping establish meaningful dialogue between players and developers.

The ideal candidate has a proven track record in using data, digital trends and consumer insights to identify, understand, and authentically engage players community through different channels.

If you have a passion for video games, social media, insights, analytics, and a desire to drive change by seeing ahead of the curve, you might be just the person we need.

Reports To

This position report to Media Lead.

What will you do?

Develop an overall global testing roadmap for paid media based on business impact.

Develop and provide guidance on test design, implementation and execution to marketing strategists, operators and product managers

Work with analytics partners to design marketing tests

Train marketing team partners on testing best practices and help to develop an internal testing culture.

Create and socialize test memos for all major marketing tests and work closely with analytics partners to review and share results.

Liaise with our marketing partners to understand the latest testing capabilities for each paid media channel.

Serve as the informed captain for acquisition marketing tests

Collaborate effectively with internal business units on test strategy, execution, results and next steps

Clearly communicate test plans, implementation strategy, results and recommendations to senior executives

Maintain a global process to govern and educate business teams around experimentation and testing

Present data and metrics fluently and with candour to internal stakeholders and engage them in discussion

Switch gears quickly between different tests and analyses spanning across different stakeholder groups

Works hand in hand with the global media lead to build a world class performance marketing organization focused on driving user growth and revenue.

Consistently outperforming KPI’s assigned.

What are we looking for?

5+ years of digital media management in a multi-channel environment. Previous gaming or e-commerce experience.

2+ years of hands-on A / B, multivariate and market-holdout testing experience (3 years preferred)

Familiarity with testing / personalization platforms (ie. Adobe Test & Target, Optimizely, Monetate, etc)

Experience with conversion lift / incrementality testing preferred

Familiarity with digital marketing platforms (Facebook, DV360, etc.)

Fluent in statistical concepts (ie. sample size, randomization, generalization, confidence, and significance levels)

Strong organizational skills and ability to manage multiple projects (or tests) at once across business units

What additional skills will help you to stand out?

You have a proven track record of 5+ years as a channel subject matter expert in any mainline performance media : search engine marketing, email, programmatic / DSP, video or social.

You have previously managed 1-5+ other media specialist and / or analysts.

You are a strong self-starter with an ability to work across a complex global organization.

You are an excellent program and initiative owner with an ability to scale up processes and performance quarter over quarter.

You regularly exceed assigned KPI’s. You don’t have a problem thinking out of the box to achieve goals for the organization.

You have a director level mindset and ownership.

You have a deep passion for the gaming industry. Knowledge of Wargaming and our flagship game World of Tanks is a plus.

You enjoy desktop gaming as much as console play. For you it is more of a daily ritual rather than a passive hobby.

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