Senior Media Manager - Performance Marketing
Prague, Czech Republic
před 3 dny

Job Overview

Are you are seeking a position where you can make a difference? Are you ready to take the next step in your digital media career?

This critical role will lead insight-driven development for product’s presence on social networks and video streaming services helping establish meaningful dialogue between players and developers.

The ideal candidate has a proven track record in using data, digital trends and consumer insights to identify, understand, and authentically engage players community through different channels.

If you have a passion for video games, social media, insights, analytics, and a desire to drive change by seeing ahead of the curve, you might be just the person we need.

Reports To

This position report to Media Lead.

What will you do?

  • Develop an overall global testing roadmap for paid media based on business impact.
  • Develop and provide guidance on test design, implementation and execution to marketing strategists, operators and product managers
  • Work with analytics partners to design marketing tests
  • Train marketing team partners on testing best practices and help to develop an internal testing culture.
  • Create and socialize test memos for all major marketing tests and work closely with analytics partners to review and share results.
  • Liaise with our marketing partners to understand the latest testing capabilities for each paid media channel.
  • Serve as the informed captain for acquisition marketing tests
  • Collaborate effectively with internal business units on test strategy, execution, results and next steps
  • Clearly communicate test plans, implementation strategy, results and recommendations to senior executives
  • Maintain a global process to govern and educate business teams around experimentation and testing
  • Present data and metrics fluently and with candour to internal stakeholders and engage them in discussion
  • Switch gears quickly between different tests and analyses spanning across different stakeholder groups
  • Works hand in hand with the global media lead to build a world class performance marketing organization focused on driving user growth and revenue.
  • Consistently outperforming KPI’s assigned.

    What are we looking for?

  • 5+ years of digital media management in a multi-channel environment. Previous gaming or e-commerce experience.
  • 2+ years of hands-on A / B, multivariate and market-holdout testing experience (3 years preferred)
  • Familiarity with testing / personalization platforms (ie. Adobe Test & Target, Optimizely, Monetate, etc)
  • Experience with conversion lift / incrementality testing preferred
  • Familiarity with digital marketing platforms (Facebook, DV360, etc.)
  • Fluent in statistical concepts (ie. sample size, randomization, generalization, confidence, and significance levels)
  • Strong organizational skills and ability to manage multiple projects (or tests) at once across business units
  • What additional skills will help you to stand out?

  • You have a proven track record of 5+ years as a channel subject matter expert in any mainline performance media : search engine marketing, email, programmatic / DSP, video or social.
  • You have previously managed 1-5+ other media specialist and / or analysts.
  • You are a strong self-starter with an ability to work across a complex global organization.
  • You are an excellent program and initiative owner with an ability to scale up processes and performance quarter over quarter.
  • You regularly exceed assigned KPI’s. You don’t have a problem thinking out of the box to achieve goals for the organization.
  • You have a director level mindset and ownership.
  • You have a deep passion for the gaming industry. Knowledge of Wargaming and our flagship game World of Tanks is a plus.
  • You enjoy desktop gaming as much as console play. For you it is more of a daily ritual rather than a passive hobby.

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