Salesforce Marketing Cloud Consultant
Merkle
Prague
před 1 dnem

Company Description :

We Dream. We Do. We Deliver.

As a full-service, data-driven customer experience transformation, we partner with Top 500 companies in the DACH region and in Eastern Europe.

Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS.

We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 146 countries.

Job Description : What will you do :

What will you do :

  • Resolve basic platform issues
  • Proposing and designing solutions for customer journeys and automation of process
  • Analyse, review business and technical requirements to be implemented in marketing cloud
  • Advise on strategies for multichannel activities including personalization / dynamic content, advanced segmentation, 360 customer journey
  • Able to execute and optimize SMS and email marketing campaigns
  • Running demo sessions for the new clients / onsite workshops / trainings for the clients
  • Qualifications : You should have :

    You should have :

  • Advanced knowledge of email marketing (digital trends, email domains, IP warm-up, personalization, behavioural segmentation)
  • Solid background in analysing and designing multichannel customer journeys
  • Customer-facing role, excellent communication and presentation skills
  • Analytical thinking approach
  • HTML and SQL skills highly desirable
  • Experience with writing functional documentation
  • Experience with leading training sessions and live demos
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