CRM Retention & Engagement Lead
Philip Morris International
Prague, Czech Republic
před 1 dnem

Our team is responsible for driving Retention and Build Loyalty & Advocacy, by leveraging on data and analytics to understand behavior and personalize engagement with our consumers.

We are currently looking for a CRM Retention & Engagement LeadPrimary goal of this position is to achieve CRM objectives by developing and enhancing the CRM strategy to personalize engagement with our users, as well as by ensuring effectiveness of the digital and direct communication to maximize reach and engagement. WHAT WILL BE YOUR ROLE?

  • Design and implement Retention strategy, aligned with multiple streams and stakeholders
  • Lead and work in collaboration with cross functional teams during projects and initiatives to improve Consumer experience
  • Create and manage 3rd party agency to deliver all necessary assets
  • Create, oversee and manage performance of CRM communication
  • Ownership for reporting & analysis on all retention tools.
  • Translate consumer insights into effective action plans that will maximize value provided by brand to consumer WHAT ARE WE LOOKING FOR?
  • At least 2 years of experience in CRM and / or Direct marketing, experience in designing CRM - Consumer automated journeys is desired
  • Advanced English speaker, Czech / Slovak language advantage
  • Independent individual contributor and collaborative team player
  • Excellent communication skills, ability to work with variety of internal and external teams
  • Project management skills, experience at managing & prioritizing multiple projects
  • Detail & data oriented, combined with an ability to see the big picture & strategic thinking
  • Creative thinking, problem solving skills WHAT DO WE OFFER YOU?
  • Flexible working hours / home office possibility
  • 25 vacation days and 4 sick days
  • Meal tickets, 5 000 points in BenefitCafe, Multisport card
  • Summer / winter vacation contribution
  • Life & accident insurance, Pension plan with contribution (3rd pillar)
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