Ad Operations Specialist
You work very closely to creative and media agencies for Display advertising, providing support, training and help in troubleshooting.
You are the point of contact for all the operations questions, liaising with creative designers, business owners, acting as a project manager , and ensuring smooth campaign execution.
Be a SME (subject matter expert) of our display ad trafficking tools
Understand and comfortable working in the various technical aspects of a campaign lifecycle
o Creative design
o Creative build
o Dynamic feed integration (DAP eBay’s Display Ads Platform)
Manage the 3rd party retargeting pixel implementation
Create strong partnerships with the Regions, Marketing, Legal, Ops, Customers, Engineering, QE, Design, Agencies, and other key partners Manage stakeholder communication and expectations
Work as the main point of contact for Display ad operations with the local DSI (Display / Social / Influencer) team within the Performance Marketing org (eBay Global Marketing subset).
Manage the relationship between Display Performance Marketing and the trafficking agency
Assist Product and Business in driving thought experiments, testing ideas / hypotheses quickly and coming to the right conclusions including cross-channel initiatives
Prioritize and prune requests, taking into account multiple dimensions like customer value, effort and risk. Define the right balance between short and long-term objectives that reflects in the request.
Be a self-starter : willing to collaborate cross functionally, comfortable leading meetings, composed while troubleshooting issues independently and takes ownership of projects autonomously
Past experience preferred :
4+ years experience in digital marketing or agency experience
Strong understanding of digital ad space : familiarity with ad servers (DCM / DFP), DMPs, DSPs, and the digital media ecosystem in general including reporting metrics and dimensions
Familiarity with tag management systems