Manager DTC Activation CZ|SK|HU
Prague, PR, CZ
před 3 dny

Purpose & Overall Relevance for the Organization :

The role of the direct-to-consumer channel is to preimmunize consumer experience of adidas brand through all touchpoints, be it offline and online.

Raising importance of direct digital touchpoints and personalized interaction with consumers create unique opportunity to drive lifetime loyalty and increase KPIs.

Senior Specialist DTC Activation will assume responsibility to deliver premium consumer experience through all consumer touchpoints and is expected to embrace digital activation opportunity through brand digital ecosystem and proactively acquire new membership program members and create hyper-local activation.

Key Responsibilities :

  • Execute Omnichannel activation strategy for the DTC channel with ultimate focus on premium experienceacross all consumer touchpointsand driving sport credibility in CZ / SK / HU
  • Integrate digital tools (e.g. adidas app) & platforms (Google My Business, Social Media FB, IG) into activation plans and drive proactively acquisition of new membership program members
  • Create Hyper-local activation of Prague & Budapest based DTC stores
  • Execute DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points
  • Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible
  • Create strong business relation with Retail District Managers and Franchise Managers and conduct regular store visits in given region to understand consumer needs and drive improvements in the stores and online
  • Create strong busines relation with Brand & Spoma Marketing team and collaboratively utilize brand partners portfolio to drive traffic & conversion in DTC
  • Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions
  • Lead and develop Senior Specialist DTC Activation CZ / SK / HU in line with adidas Leadership Framework
  • Manage the DTC activation & depreciation budget (Incl. SWB and MWB) with high ROI
  • Ensure process speed, efficiency, and follow-up (POS / Digital Agency cooperation, communication flow, reporting, plan execution)
  • Provide regular feedback on performance of concepts and on toolbox readiness towards Europe
  • Execute special projects in alignment with EE Media and Brand Activation Team
  • Play an active role in supporting quarterly franchise sell in meetings
  • Key Relationships :

  • Sn. Manager DTC Activation EE
  • EE Retail & Franchise Team
  • Visual Merchandising Team
  • Marketing Master Group Category Leads EE
  • Media and Brand Activation Team
  • External suppliers
  • KPIs :

  • Net Sales Development
  • Conversion
  • Number of Membership Program members
  • Budget Management (efficiency, accuracy)
  • Knowledge, Skills and Abilities :

  • Working experience in Retail preference is the store experience
  • Working experience in Digital brand activation will be an advantage
  • Knowledge of full marketing mix
  • Knowledge of Digital / Social Media Marketing Tools
  • Understanding of Premium Consumer Experience
  • Strong process management skills
  • Marketing budget management
  • Strong negotiation skills, strong networking skills
  • Problem-solving and decision-making abilities
  • Business English
  • Experience in market organization will be an advantage
  • Advanced user of MS Office suite of products
  • Requisite Education and Experience / Minimum Qualifications :

  • 5+ of working experience within a marketing and / or retail environment
  • Fluent in English, both written and verbal
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

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