Customer Marketing Manager CZ&SK
Prague, Czech Republic
před 1 dnem

This role was created to drive and deploy Irresistible engagement’ with shoppers & customers at prioritized touchpoints along the purchase journey which drives conversion, brand equity and category share growth as well as building GSK’s strategic value with key customers.

Customer Marketing Manager will take responsibility for translating category and brand strategies into specific channel and customer activities and actions

Key Responsibilities :

  • Lead Country Customer Marketing planning process with direct contribution to ComEx MAPs and 3 / 1 Plan
  • Represent country in quarterly Customer Marketing review process with Area
  • Own country Customer Marketing processes
  • Drive Country Customer Marketing Action Plan :

  • Deliver profitable category & brand share growth by working with marketing on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf
  • Lead the creation of the strategic shopper / customer plan and assets for GSK categories working with key trade customers
  • Develop and execute mutually acceptable solutions that produce a win for the brand and for the customer
  • Drive strategic customer initiatives which are insight-led, innovative, differentiated and designed to unlock category and brand growth
  • Create promotional strategies to fully reflect category / brand strategies in alignment with brand activities and with particular focus on new products / categories;
  • Coordinate and drive POS planning, implementation and evaluation processes across the channel and key customers for relevant GSK categories
  • Coordinate processes aimed at creating and implementing displays and POS materials, to ensure the best possible visibility and availability of GSK products to consumers
  • Create merchandising standards in cooperation with category management
  • Handle all budgets allocated to the department (planning / follow up)
  • Business Partnering :

  • Collaborate with Area ComEx Team with focus on 3 / 1 Plan delivery
  • Collaborate with cross functional teams at GSK in respect to customer actional plans
  • Support sales team with all channel / customer activity related information, materials
  • Support KAMs in building relationship with key trade partners
  • Requirements :

  • University degree in economics or business administration, sciences or engineering
  • Native Czech or Slovak, fluent English
  • Proven experience in customer marketing / shopper marketing / trade marketing / sales in OTC environment (for Czech and Slovak republic)
  • Proven experience in developing and delivery of customer activation plans
  • Proven track record of excellent commercial acumen in shopper marketing area
  • Demonstrable leadership and influencing skills
  • Very good analytical skills
  • Detailed understanding of shopper / customer marketing and shopper / customer behavior across all channels
  • Expertise in engaging and effective cooperation with sales teams
  • If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

    GSK is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

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    Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment.

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    For more information, please visit GSK’s Transparency Reporting site.

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