Marketing Manager CZ/SK
Plzeňský Prazdroj, a.s.
Praha, CZ
před 11 dny

Plzensky Prazdroj is the leading brewing company in Central Europe. It has the largest beer sales in the Czech Republic and is the largest exporter of beer to more than 50 countries all over the world.

Through its brands Pilsner Urquell, Gambrinus, Radegast a Velkopopovicky Kozel, Plzensky Prazdroj sells more beer on the Czech market than any other company.

Position characteristics :

Plzeňský Prazdroj, a.s. is looking for an experienced and talented candidate for a Marketing Manager position responsible for mainstream brands for both CZ and SK markets.

We are looking for a proud Prazdroj marketeer who is passionate about our people, categories, brands and consumers. As a Marketing Manager you will be responsible for managing Velkopopovický Kozel, Radegast and Gambrinus in line with the company's portfolio of strategies for short-

and long-term brand building and for achieving growth profitability.

Responsibilitites :

  • Lead a team of internal brand marketing experts; guide and motivate them to deliver their very best
  • Develop long term strategy of the brands as well as innovation strategy together with the Marketing Director, constantly optimize and search for ways to improve their innovation and efficiency
  • Define strategic areas for developing the given brands while applying customers insight
  • Implement long-term brand marketing strategy in line with the portfolio strategy
  • Develop and implement an annual brand plan according to portfolio strategy and strategy of our company
  • Brand communication in cooperation with the Media Agency and Media Manager and in other communication channels (ATL, BTL, digital, PR, sponsorships, etc.)
  • Represent given brands internally as well as externally
  • Manage brand budget and its effective use to reach brand goals
  • Manage cross-functional relationships and processes (Trade Marketing, Sales, Consumer Insight), involvement in various projects across the whole organization
  • Set and optimize KPIs for the department and the agencies
  • Create and environment for successful teams as well as inidviduals
  • Requirements

  • Inspiring leader who seeks new ways, wins and celebrates with the team
  • A proactive, organized, energetic individual
  • Senior level of marketing expertise and experience
  • Budget management experience
  • Strategic thinking as well as creativity - ability to see the big picture but also to fix the little details
  • Strong project management and analytical skills
  • Experience with brand communication development on local level
  • Enthusiasm for work and ideas and passion for measuring brand activities and achieving results
  • Very good command (written and spoken) of English
  • We offer :

  • Responsible and independent role with high impact and visibility to the business
  • Space for personal development and career growth
  • Competetive salary and benefit program
  • Working for the market leader
  • Type of employment contract :


    Asks for preselection by R&S

    Asks for press advertisment


    Plzeňský Prazdroj, a.s.

    Ivana Pavlíčková

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