Direct-to-consumer Marketing Working Student EE
adidas
Prague, 10F, CZ
před 2 dny

Purpose & Overall Relevance for the Organization :

Supporting Direct-to-consumer marketing activation manager and team in delivering premium consumer experience through marketing touchpoints in retail and digital channels connected to retail.

Handling preparation & execution of marketing communication materials for product campaigns, promotions, consumer activations and events, in collaboration with suppliers & agencies.

Key Responsibilities :

  • Handling marketing communication materials briefing (applying European guidelines) and feedbacking with internal (store teams & regional managers) and external stakeholders (agencies)
  • Ensuring implementation of up-to-date and easy-to-follow long-term and seasonal instore communication on time in full in alignment with cost management
  • Preparing and managing updates of communication materials for social media and digital tools (adidas application, Google Business)
  • Reporting business performance of marketing activities in DTC
  • Supporting DTC marketing activation agenda with store openings, store refits and seasonal projects
  • Responsibility for Omnichannel calendar update based on available information / reports
  • Helping with creation of presentations and supportive materials
  • Key Relationships :

  • Direct-to-consumer Marketing Activation Manager & team
  • Regional Managers and Store Managers
  • Visual merchandising team
  • Brand and omnichannel team
  • External vendors
  • KPIs :

  • On time in full execution
  • DTC Activation KPI’s
  • Knowledge, Skills and Abilities :

  • IT skills : MS Office (user knowledge)
  • Local language CZ & English (advanced skills)
  • Positive attitude towards systems / databases
  • Analytical skills
  • Attention to detail
  • Passionate about brand, sports and / or fashion
  • Passionate about social media management and content creation
  • Requisite Education and Experience / Minimum Qualifications :

  • University student in the field of Business / Economics / Marketing
  • Interest in long term internship
  • Experience with agency communication and marketing is advantag
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