Digital Communication Specialist CZ&SK
Colgate-Palmolive
Prague, PR, CZ
před 5 dny
source : Successfactors

Work that matters, fuelled by passion forpets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide.

Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.

To learn more about Hill's and Colgate, please visit http : / / www.hillspet.com and http : / / www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Location : Prague, Prague, Czech Republic

No Relocation Assistance Offered

70459

Digital Communication Specialist CZ&SK

Location : Prague (Work permit required)

Job Summary :

This role should provide the lead in shaping the digital and social media strategy of Hill’s Czech & Slovakia to accelerate our efforts to grow Hill's brand awareness and consumer engagement, while driving synergies with eCom team.

Digital Communication Specialist will execute global / regional priorities, translate and augment them into local digital activation plan and provide best-

in-class online support for the vet profession.

The position reports to Brand Manager CZ&SK.

Principal Duties and Responsibilities

Task

  • Define and deliver social content plan and calendar (via Percolate) from regional & CEEME bundles to ensure consistent and inspiring Transforming Lives communication.
  • Lead engagement with key influencers to improve Hill’s equity perception
  • Help to initiate Hill’s professional social media communication
  • Manage social and CRM platforms. Focus on insights to identify effective pet owner segmentation model, define & deliver targeted communication for both Hill s and eCom customers.
  • Lead local digital media campaigns, focus on Tranforming Lives & HFSL
  • Lead the creative development, plan digital media mix & budget and co-ordinate execution
  • Continue to strengthen relationship with selected NPOs / shelters to further build their engagement
  • Develop pre and post ROI analysis of for the main brand initiatives
  • Develop local content for eCom (on top of regional and CEEME bundles) leveraging local User Experience, i.e.Transforming Lives stories
  • Lead ongoing testimonials collection including local video content, manage local testimonial approval process & database maintenance
  • Measure and optimize local communication
  • Maintenance, tracking and improvement (incl. platform migration) of Hillspet.cz and Hillsvet.cz
  • Monitor the industry & competitors’ use of digital / social media for benchmarking and strategy refinement
  • Total Percent (not to exceed 100%)

    Education / Experience Requirements

    Basic qualifications include :

  • University degree
  • 1-2 years of relevant work experience (ideally in digital marketing)
  • Preferred qualifications include :

  • Knowledge of the pet sector
  • Effective Project Management
  • Digitally savvy and curious, understand & manage the software applications to provide insights
  • Uses shopper and consumer insights to develop e-shopper programs
  • Expected Areas of Skills

  • English on B2 / C1 level, Czech language required
  • Digital knowledge / social media experience with a good technical understanding
  • Google Analytics and advanced Adwords Editor knowledge
  • 1-2 years PPC and search experience
  • Entrepreneurial, capable of shaping and defining a new role
  • Enthusiasm, creativity, energy
  • Strong communication skills, both written and oral; very strong in consumer-targeted communication
  • Insight-generation
  • Travel Requirements

    Expected percentage of travel : Up to 10%

    What we offer

  • unlimited employment contract
  • wide range of benefits : 25 days of vacations, 10 sick days, leisure time contribution, pension plan contribution, meal vouchers, Multisport card, private medical care service, company products, Summer and Christmas party, teambuilding activities
  • annual bonus
  • modern dog friendly office next to the metro station Křižíkova
  • Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV.

    Applications received by email are not considered in the selection process.

    Become part of our team. We look forward to your application.

    Equal Opportunity Employer

    Colgate and Hills are an equal opportunity employers and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

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