MCM Lead – CE
Merck Sharp & Dohme Corp.
, Czech Republic
před 62 dny

Description

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products.

The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-

year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

MSD’s Global Human Health (GHH) Division abides by a patient first, profits later ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world.

The division is comprised of sales and marketing professionals who are passionate about their role in bringing MSD’s prescription medicines, vaccines, and other medical products to our customers worldwide.

Currenty for we are looking for CE MCM Lead.

Brief description of the position :

The CE MCM Lead is part of the CE Brand / Portfolio Team GHH. This position reports to the CE Portfolio Head. This position is ideally located in any CE market (Czech Republic, Poland, Slovak Republic, Romania, Hungary).

The CE MCM Lead primarily develops resources in close collaboration with Brand Leads while also brings best practices in the region to adapt in order to maximize digital engagement with the customers as part of an integrated marketing plan.

He supports the development of each frachise’s digital strategy while seeking for new and innovative engagement models to communicate with customers.

Beyond the asset development he oversees for the countries of the cluster the development of capabilities and enablers, the strategic use of MCM at country level and execution excellence.

Duties :

  • Developing and implementing new innovative ways of communicating with customers through digital channels.
  • Segmenting the market from a digital channel perspective and implement digital market activities while leading the regional development of assets to support this.
  • Supporting the new Go to Market Model and development of product marketing mix in line with the product life cycle and priority within the company.
  • Securing those digital initiatives also as a support of products with face-to-face focus. Working closely with Brand leads, Country Commercial Heads and MCM Managers to know the market needs and support marketing mix implementation.

    Ensuring the MCM strategy is in alignment with the customer strategy optimizing the value of brand and communication channels.

  • Together with the product teams, developing and integrating the Multi-Channel Marketing strategy for chosen products including and not limited to elements blended remote rep projects, e-
  • mail campaigns, web-based meetings and seminars, webcasts, etc.

  • Analyzing and designing level and type of engagement channel for different customer types.
  • Ensuring to fully leverage the digital channel in the engagement model with customers.
  • Reviewing the national and international development within the healthcare industry and design future communication with customers within the CE health care systems.
  • Evaluating and implementing global digital initiatives. Collaborating and proactively liaising with Regional & Global Learning leaders to shape learning programs, and also to support implementation and delivery of relevant programs at a local level.
  • Aligning with MER regional stakeholders on the steps forward needed for the Cluster’s digital shift
  • Acting as the organization s representative in community projects and other public or social gatherings
  • Position has no direct reports, but supports CE Portfolio Head developing and coaching other CE MCM colleagues.
  • Extent of travel : 30%
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