Marketing Specialist
PrimeRevenue
Prague 1, Czech Republic
před 16 dny

Job PurposeThe Marketing Specialist role requires a well-rounded marketing professional that likes to multi-task. A detail oriented role responsible for collaborating on and executing marketing ideas.

Analytical skills are vital as this role involves reviewing data to find patterns, errors and improve future activities.

You will also get to flex your creative muscle developing presentations and creative assets. Reporting to the Senior Marketing Manager, this role will support marketing efforts in EMEA and APAC.

Job FunctionsMarketing Execution :

Job Purpose Job Functions

  • Code emails, landing pages, forms, nurturing programs and reports in the marketing automation tool (Pardot preferred)
  • Support revenue growth to existing customers by executing digital marketing and marketing automation campaigns
  • Assist to drive Lead / MQL / SQL conversion
  • Perform A / B testing on all campaigns
  • Research events, awards, media coverage and industry trends
  • Create, deliver, edit, and optimize marketing materials
  • Design graphics for social content, PPTs, email campaigns, and web content
  • Ensure that messages are supportive of and consistent with marketing strategies
  • Provide support to marketing department as needed
  • Data entry, report building and campaign tracking in Salesforce
  • Tracking of multimedia projects, including but not limited to digital ads, PPC, sponsored post, and retargeting
  • Job Qualifications

  • Must be fluent in English (C1 level)
  • Bachelor’s degree required
  • Minimum 2-5 years of experience in a marketing role
  • ROI based marketing background which includes multi-channel campaign development and tracking
  • Expert PPT skills
  • Knowledge and understanding for marketing automation tools such as : Pardot w / Salesforce integration
  • Advanced excel experience including pivot tables and VLOOKUP
  • Interest in analytics and high data quality, report building and sales metrics
  • Knowledge of inbound lead generation process that drives lead conversions
  • Experience writing and editing content
  • Creative graphic skills preferred but not required
  • Social Media marketing execution experience : LinkedIn, Twitter, Facebook, etc.
  • Must have excellent communication, organizational and time-management skills
  • Ability and commitment to work collaboratively across internal and external TEAMs
  • Highly motivated self-starter willing to push themselves and their TEAM toward goal achievement
  • Experience in financial services preferred, but not required
  • Behavioral Competencies SMART, HUNGRY, & HUMBLE About PrimeRevenue P

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